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As beach season approaches, it's important to have a well-stocked inventory of wholesale swimwear that your customers will adore. And now, we're thrilled to announce the latest addition Bundlex - Billabong, the globally renowned surf brand.
Billabong Brand History
Founded in 1973 in Australia, Billabong is an iconic surf brand that has become synonymous with surf culture. The name Billabong is derived from the Indigenous Australian Wiradjuri word bilabaŋ, which translates to 'creek that runs only during the rainy season'. Billabong was first founded by local Sydney surfer Gordon Merchant, who, after relocating to Queensland's Gold Coast in 1973, launched a small clothing company that made durable, high-quality board shorts for surfers that were stylish and could survive the elements. The brand quickly gained popularity among surfers and began to expand its product line to include wetsuits, surfboards, and apparel. The brand's popularity continued to grow, and by the 1990s, it had cemented itself as one of the leading surf brands in the world. A pioneer of surf culture, before Gordon created Billabong, he was responsible for many inventions that helped shape the everyday surfer, such as a surfboard that featured a tucked-under edge, as well as the ever-first leg-rope. Over the years, Billabong has continued to champion surf culture, sponsoring many of the world's top surfers, including Andy Irons, Taj Burrow, and Joel Parkinson. It's also a major sponsor of surfing events such as the Billabong Pipeline Masters in Hawaii and the Billabong Pro in Tahiti.