FASHION TIPS 8 June 2024

How to Start a Clothing Business by Mastering Wholesale Purchases

If you found yourself dreaming about ‘how to start a clothing brand or boutique’? You're in the right place!

As a leading wholesale distributor we've got the inside scoop on how to kickstart your venture with a smart cost-effective approach. In this article, we'll explore the ins and outs of wholesale purchasing and guide you through creating a solid plan to source your clothing.

Whether you're aiming to establish a chic boutique or a thriving online store understanding the wholesale landscape is important for setting yourself up for success. So let’s get started on turning that dream into reality!

What is Wholesale Fashion?

You've probably heard of wholesale clothing but did you know there are different ways to source it?

Wholesale clothing refers to the practice of buying apparel in bulk directly from manufacturers or distributors at reduced prices. This method is widely favoured by retail businesses due to significant cost savings which in turn can be passed on to customers in the form of competitive pricing. Understanding the various types of wholesale options available can help you make an informed decision that best suits your business model.

Let’s explore these different sourcing methods.

  • Direct from Manufacturers: Buying directly from manufacturers is often the most cost-effective way to purchase wholesale clothing. This option allows you to bypass the middleman, reducing additional costs. However, it usually requires purchasing large quantities and may involve complex logistics.
  • Wholesale Distributors: These entities specialize in stocking clothing from various manufacturers and selling them in bulk to retailers. While the prices might be slightly higher than buying directly from manufacturers, distributors provide the convenience of lower minimum order quantities and a broader selection of styles from different brands.
  • Off-Price Wholesalers: Off-price wholesalers purchase overstock items, unsold merchandise, and end-of-season products from high-end retailers and brand names, then offer them at significantly reduced prices. This is a great option for retailers looking to offer branded goods at competitive prices. The inventory from off-price wholesalers can vary widely, providing an opportunity to stock unique and high-demand products.
  • Local Wholesalers: For those who prefer to see products before buying, local wholesalers offer the ability to inspect merchandise firsthand. This can be beneficial for ensuring product quality and reducing shipping costs and times.
  • Trade Shows and Exhibitions: Attending industry trade shows and exhibitions can provide opportunities to meet and negotiate directly with suppliers and manufacturers. This face-to-face interaction can lead to better pricing negotiations and the ability to forge strong business relationships.

The Benefits of Buying Wholesale Clothing for Your Business

Buying wholesale clothing is not just a logistical decision—it's a strategic one that can significantly influence the success of your clothing business.

Here are some of the key benefits of choosing wholesale purchases for your retail or boutique business:

  • Cost-Effectiveness: The most obvious advantage of buying wholesale is the cost savings. Purchasing clothing in bulk directly from the source or through wholesalers dramatically lowers the per-unit cost, which can boost your profit margins when you sell these items at retail prices.
  • Increased Inventory Variety: Working with wholesale suppliers gives you access to a broader range of products than you could typically afford if purchasing items individually. This variety allows you to offer more choices to your customers, catering to diverse tastes and increasing the potential for sales.
  • Ability to Scale: As your business grows, your demand for products will increase. Wholesale purchasing makes it easier to scale up your inventory in line with business growth without significant delays. You can quickly respond to consumer demand trends by ordering larger quantities as needed.
  • Time Savings: When you buy wholesale, you save time that would otherwise be spent on multiple purchasing processes. Bulk buying means you deal with fewer orders, invoices, and deliveries, which simplifies administration and logistics.
  • Relationship Building: Establishing a good relationship with wholesalers can lead to further benefits such as flexible payment terms, first access to new products, and potential exclusivity deals. These relationships can become strategic partnerships that support the long-term growth and sustainability of your business.
  • Market Responsiveness: With a solid stock of inventory purchased at wholesale, you can quickly adapt to market changes and consumer preferences. This agility is crucial in the fashion industry, where trends can change rapidly.
  • Brand Development: Access to quality wholesale products can help you build and maintain a strong brand reputation. By consistently offering high-quality goods, you ensure customer satisfaction, encourage repeat business, and enhance your brand's credibility.

How to Source Wholesale Clothing

Sourcing wholesale clothing effectively is crucial for stocking your store with quality merchandise that appeals to your target market.

Here’s a step-by-step guide to help you find and choose the right wholesale suppliers for your clothing business:

  1. Define Your Needs: Start by clearly defining what type of clothing you want to sell. Consider your brand identity, target audience, and the niche you want to fill. Are you looking for trendy youth fashion or more conservative business casual attire? Knowing exactly what you need will help you find the best suppliers.
  2. Research Potential Suppliers: Use various resources to find wholesalers. This can include industry magazines, trade show directories, and online searches. Focus on suppliers who specialize in the types of clothing you want to sell. Additionally, look for reviews and testimonials to gauge their reliability and service quality.
  3. Attend Trade Shows and Fashion Expos: Trade shows are invaluable for connecting with potential suppliers and seeing their products firsthand. You can examine the quality of the clothing, discuss pricing directly, and establish a personal connection that can lead to more favourable terms.
  4. Evaluate Product Quality and Range: Request samples to assess the quality of the products. It’s crucial that the items meet your standards since this will reflect on your brand. Also, consider the range of products offered. A supplier with a broad selection can help you diversify your offerings.
  5. Check Minimum Order Quantities (MOQs): Understand the minimum order quantities required by each wholesaler. MOQs can affect your inventory levels and cash flow. Ensure the requirements align with your budget and storage capacity.
  6. Understand Terms: Once you find a supplier whose products you like and who meets your MOQ requirements, learn about the terms of purchase. Discuss pricing, payment terms, and delivery schedules. It’s important to establish clear terms to avoid misunderstandings and ensure smooth transactions.
  7. Consider Logistics: Think about how the products will get to you. This includes understanding shipping costs, times, and the reliability of delivery services. Efficient logistics are vital to keep your inventory well-stocked without delays.
  8. Build Relationships: Developing a good relationship with your wholesale suppliers can be as crucial as the products they provide. Good relationships can lead to better prices, priority stock options, and inside information on upcoming trends and products.
  9. Stay Compliant: Ensure that all the clothing you purchase complies with local and international trade regulations, including safety standards, import/export duties, and any other legal requirements that could affect your business.

Bundlex: Supporting Your Business with Premium Wholesale Clothing

Bundlex stands out as a leading B2B fashion marketplace that specializes in providing wholesale branded clothing from some of Europe's top premium brands. Our platform is a valuable resource for retail buyers of all sizes, offering a streamlined purchasing experience and access to high-quality off-price garments that can significantly boost your business's profit margins.

Here are some of the ways we can help you get started on the right foot:

  • Access to Premium Brands: One of the key advantages of partnering with Bundlex is the access it provides to brand wholesale clothing like Gucci, Champion, Twinset, and Robe di Kappa, which can be challenging for new or growing businesses to access. This connection opens up a world of opportunities for businesses looking to stock high-demand luxurious items without the usual high entry barriers set by premium brands.
  • Low Minimum Order Quantities: Bundlex is particularly supportive of small and medium-sized enterprises by offering flexible orders with a minimum of just 500€. This low minimum order quantity (MOQ) allows newer businesses to test the waters without committing to large, risky initial orders, making high-end fashion more accessible and less burdensome to stock.
  • Streamlined Logistics: All purchases made through Bundlex are promised to be shipped straight to your door with efficiency and care. Ready to be dispatched within 48 to 72 hours of ordering, Bundlex ensures that your inventory is replenished quickly and reliably, minimising downtime and keeping your shelves stocked.
  • Better Margins with Off-Price Merchandise: The off-price model adopted by Bundlex is especially beneficial for businesses looking to improve their margins. By offering branded clothing at off-price rates, Bundlex allows you to purchase sought-after items at lower costs while maintaining the potential to retail them at competitive market prices. This strategy not only enhances profitability but also attracts a wider customer base eager for premium products at accessible prices.
  • Empowering Your Fashion Business: Bundlex is committed to empowering your fashion business by simplifying each step of the buying process, from selection to distribution. This support is backed by expert buyers who provide personalised advice to help you make the best purchasing decisions for your clientele. Whether you're looking to elevate an existing retail operation or launch a new fashion endeavour, Bundlex provides the tools and products to help you succeed in today's competitive market.

Final Thoughts

Sourcing clothing for business effectively is key to building a successful clothing business. These strategies not only streamline your processes and ensure compliance but also help you meet customer expectations with quality and variety. Plus, by carefully choosing the right partner for your wholesale distributor, you can establish a robust foundation for your business. With the right approach, your venture into the world of wholesale clothing will be well-equipped to thrive in a competitive market.


Can you buy wholesale clothing and resell? Yes, you can buy wholesale clothing and resell it; platforms like Bundlex offer a wide range of premium branded clothing at off-price rates ideal for resale in your own boutique or online store.

Where do resellers get clothes? Resellers often source clothes from B2B marketplaces such as Bundlex, where they can access a diverse catalogue of certified original items from leading European brands, all ready to be shipped directly to their doors.

How to start a business selling wholesale clothing? To start a business selling wholesale clothing, register with a reliable wholesale distributor like Bundlex, which provides low minimum order quantities and access to luxury brands, making it easier for new businesses to enter the market and scale efficiently.

Want to know more?

Register now and enjoy an exclusive discount 10% off on your first order

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